My journey of creating the products is about going back to the basics, back to what nature offers in its purest forms. I was always intrigued by the raw, be it information, formulas, or ingredients.

I am captured by the unrefined and rugged power of plants.

I love using ingredients that have served us for centuries and that we know well. My excitement starts when I take that, and blend it with what we know through our science today.

It is an on-going journey of getting to the root of things, then refining, reimagining, testing, experimenting.